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Mariners beer vendor connecting on Twitter

Updated: April 13, 2011, 11:02 AM ET
By Dave Wilson

Seattle Mariners beer vendor Kevin Zelko had a simple idea.

What if, instead of just walking the aisles at Safeco Field, customers could use Twitter to order a beer, at @Msbeervendor?

But Zelko, who's been a beer vendor for five years, wasn't prepared for what came next. His story, his little idea, went national, and he was soon deluged with Tweets and interview requests from everywhere. Zelko, whose full-time gig is working as an elementary special education teacher ...

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