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The NBA's social media explosion

Originally Published: April 25, 2011
By Maria Burns Ortiz | Page 2

NEW YORK -- Madison Square Garden stood virtually empty on Friday night as the Knicks prepared to host their first playoff game in seven years. Hours before tipoff -- long before the roar of the crowd (briefly) became so loud it was almost impossible to hear anything -- the basketball's bounce echoed as Celtics guard Ray Allen took the floor.

Few people used to be able to witness such a moment, occurring before cameras really start rolling, before fans trickle in. Now, ...

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