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Cool runnings

Car manufacturers are muscling some personality back into NASCAR

Updated: April 25, 2011, 4:21 PM ET
By Ryan McGee | ESPN The Magazine

This story appears in the May 2 issue of ESPN The Magazine.

Eddie Wood stood in the bustling Martinsville Speedway garage on race morning, watching his crew work on the 21 car made famous by David Pearson, A.J. Foyt and Wood's own dad, Glen. He chattered excitedly as the team slapped a fresh blue Ford logo onto the back bumper. Each of Wood Brothers Racing's 98 NASCAR Sprint Cup winners have come off that carmaker's assembly line: old Lincolns and Mercurys and the Fusion ...

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