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Amare Stoudemire puts energy on Sheets, fashion

Updated: May 4, 2011, 10:44 AM ET
By Kyle Stack

It was eminently apparent last Wednesday how Twitter has helped transform product marketing when Denver Nuggets forward Danilo Gallinari sent a tongue-in-cheek message to his followers that played off his Italian accent. The viral video that accompanied his tweet, in which he bluntly seems to offend a reporter in a mock interview, formed the first word on a new dietary supplement produced by Purebrands, LLC called Sheets energy strips.

The product, co-founded by entrepreneur Warren ...

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