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Nike 6.0 announces "The Pool" project

Nike announces a new community-based pool project in London

Updated: May 7, 2011, 3:55 PM ET
By Brian Tunney

A few weeks ago, Nike 6.0 unveiled a series of ambiguous trailers alluding to a '70s-inspired comedy featuring the Nike 6.0 US and UK teams as the proprietors of an indoor swimming pool complex in the U.K. As it turns out, those videos were the first teasers for a new project Nike 6.0 is rolling out next week in Dagenham, East London. The plan: Nike 6.0 is transforming a former public swimming pool into a BMX park designed by UK park designer Dave Sowerby.

"We've ...

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