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Making of DVS's 30-second moto spot

DVS Shoes' Ryan Marcus explains the story behind their new moto spot.

Updated: May 13, 2011, 5:09 PM ET
By Ryan Leyba

Last Saturday night, DVS shoes broke ground by airing their first-ever motocross commercial during Speed Channel's live broadcast of the final round of the Monster Energy AMA Supercross series in Las Vegas. The commercial, which utilizes an editing technique called a match edit, is a first for the motocross industry and has become a signature style of DVS's. Featured in the commercial is DVS-sponsored team, Geico Honda, which includes Kevin Windham, Justin Barcia, Blake Wharton, Eli Tomac ...

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