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NHL's Susan Cohig wears many hats

Originally Published: May 23, 2011
By Whitney Holtzman

As the NHL's senior vice president of integrated marketing, Susan Cohig wears many hats. Dealing with the NHL's corporate partners is the perhaps the largest sombrero in her collection. Once the league signs an advertising deal with a corporation, it's Cohig (and her partnership marketing groups) who make sure the company's advertising vision is executed to perfection. Cohig also manages the NHL's club services, working with each team in the league on its sales and marketing, as well as on ...

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