The LeBron James effect: Gotta watch
The numbers are up across the board for the NBA, and LeBron is the reason
The Eastern Conference finals just enjoyed ratings and viewership records for cable TV on TNT, according to Nielsen.com. Meanwhile, the ratings for this year's playoffs on ESPN were up 8 percent over last season, and were the most-viewed in ESPN history. Not only was regular-season viewership of NBA games up 45 percent over the previous season, it was up 30 percent over 1995-96, when folks were obsessed over Michael Jordan leading the Chicago Bulls to a 72-win season.
And television ...
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