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Creative terror and cat names: The story behind the launch of our site

Originally Published: June 8, 2011
By Bill Simmons

On the day Jimmy Kimmel's late-night show was launching in Hollywood, he woke up in San Diego, about 100 miles away. Jimmy was producing a Super Bowl show there for MTV, so we drove down on that weekend in January 2003 in a party bus normally reserved for wild bachelor parties. You could practically smell the stale champagne and DNA on the seat cushions. I remember cars honking at us as they passed, assuming something crazy was happening behind the tinted windows. Nope. Unless you count Jimmy's ...

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