Discussion

Refuse to Lose: Robbie Maddison

Robbie Maddison is the latest subject of DC's Refuse to Lose campaign

Updated: June 8, 2011, 2:35 PM ET
By Ryan Leyba

If there's one single athlete in FMX that refuse to lose it's Australia's Robbie Maddison, and that's why he is the perfect subject for DC Shoes' new campaign, "Refuse to lose."

DC recently spent the day with Maddo at his home, turned training facility, in Temecula, Calif. to chronicle what makes him such an incredible rider and competitor. His dedication and drive are showcased in this spot. Most recently, Maddo put the finishing touches on the new foam pit in his front yard ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE ACTION SPORTS HEADLINES

MOST SENT STORIES ON ESPN.COM