Walking the walk

Updated: June 16, 2011, 1:22 PM ET
By Patrick Cain | ESPN Action Sports

For those who don't remember the 1980s and '90s let's be clear: Airwalk was a big deal. But 25 years later, the once must-have skate shoe is trying to remind consumers who they are.

As Gen-X paved the way for Gen-Y, the brand went from the third most visible shoe brand, to, well, being sold at Payless Shoe Source. But a second wind may be brewing as the iconic skate brand is taking a page out of Vans' marketing book and going back to square one.

To celebrate the quarter-century ...

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