Selling football not easy in Los Angeles
Editor's note: This is the fourth in a weeklong series examining the unique circumstances faced by FBS programs that reside in metropolitan markets alongside an NFL franchise.
USC and UCLA share the second-largest media market in the nation between themselves. When the NFL last called Los Angeles home, this fall's incoming freshmen were 1-year-olds.
In other words, the only thing standing between the Trojans and Bruins and the 18 million potential ticket buyers in southern ...
Read full story
FBS programs that reside in metropolitan markets alongside an NFL franchise face unique circumstances and similar challenges.