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Selling football not easy in Los Angeles

Originally Published: June 23, 2011
By Ivan Maisel | ESPN.com

Editor's note: This is the fourth in a weeklong series examining the unique circumstances faced by FBS programs that reside in metropolitan markets alongside an NFL franchise.

USC and UCLA share the second-largest media market in the nation between themselves. When the NFL last called Los Angeles home, this fall's incoming freshmen were 1-year-olds.

In other words, the only thing standing between the Trojans and Bruins and the 18 million potential ticket buyers in southern ...

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