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Fandom acts of kindness

Dwight Howard turns social media into a social experiment by using Twitter to reach out and touch his two million followers

Updated: July 14, 2011, 6:38 PM ET
By Neil Janowitz | ESPN The Magazine

This story appears in the July 25, 2011 issue of ESPN The Magazine.

ABSTRACT The Dwight Howard Twitter Experiment was conceived by ESPN The Magazine to evaluate the manner in which the Subject, Orlando Magic superstar Dwight Howard (henceforth "Howard"), exploits Twitter and the benefits he derives therefrom. Over a four-hour period in Orlando on June 4, we observed Howard as he used the social networking site to arrange one-on-one interactions with six self-described fans, ...

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