Fandom acts of kindness
Dwight Howard turns social media into a social experiment by using Twitter to reach out and touch his two million followers
This story appears in the July 25, 2011 issue of ESPN The Magazine.
The Dwight Howard Twitter Experiment was conceived by ESPN The Magazine to evaluate the manner in which the Subject, Orlando Magic superstar Dwight Howard (henceforth "Howard"), exploits Twitter and the benefits he derives therefrom. Over a four-hour period in Orlando on June 4, we observed Howard as he used the social networking site to arrange one-on-one interactions with six self-described fans, ...
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ESPN The Magazine: July 25, 2011