Can WNBA build on fever pitch?

Richie hopes to carry 'halo effect' from women's World Cup soccer success

Originally Published: July 20, 2011
By Mechelle Voepel | ESPN.com

Several sports go through both the joy and frustration of what I call the "Brigadoon syndrome." They are big as life for a brief period, then seem to mostly disappear from the general public's consciousness until the magic comes around again.

Usually it does … although it can be sporadic. This happens quadrennially, for example, with Olympic sports in the United States such as swimming, track and field, gymnastics and figure skating.

For the week in 2008 ...

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