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Dirk Nowitzki among gold cards in new Panini set

Updated: July 25, 2011, 3:25 PM ET
By Chris Olds

Sports fans might not have realized it, but gold hit a record high last week at $1,602.10 an ounce.

But for Panini America, that news was priceless.

Why? The Texas-based exclusive manufacturer of NBA trading cards launched a new product last week named 2010-11 Gold Standard.

You'll never guess what its theme is.

Each $200 box looks like it's a gold bar. Inside each "bar" are 13 cards and in some boxes that will include a golden ticket of sorts for a card made ...

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