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Staid Pac-10 changes to dynamic Pac-12

Originally Published: August 16, 2011
By Diamond Leung | ESPN.com

The cry for help arrived last December in the inboxes of media members on the West Coast.

Following a win at North Carolina State, an Arizona official returned home perplexed by the good amount of East Coasters who had not realized how good of a star player the Wildcats possessed. So he sent a mass email asking for ideas on how to solve a baffling problem.

What could be done to better publicize Derrick Williams? Arizona, with all of its history as a basketball powerhouse, was having ...

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