Cubs could target Theo Epstein

Updated: August 24, 2011, 11:37 AM ET
By Buster Olney

The Chicago Cubs haven't won a World Series since the Theodore Roosevelt administration and have an old and outdated ballpark, and most casual baseball fans view the team as the inspiration for the Washington Generals -- and a lot of those fans are Cubs fans.

But that's not the view of the Cubs within baseball -- not by a long shot. In fact, it's fairly apparent that the Cubs will have an opportunity to hire a big name for their next general manager, if they so choose. Executives say privately that they view the Cubs' job as an opportunity with enormous potential, under Tom Ricketts, because it's evident he is devoted to the idea of turning the team -- the ballpark and the baseball operations -- into something great, as John Henry's group did when it took over the Boston Red Sox. The Cubs have the potential to be to the NL Central what the New York Yankees and the Red Sox have been to the AL East, one rival executive explained this week.