Madden on 'Madden'

Updated: August 31, 2011, 4:40 PM ET
By Jon Robinson

When a fan walks up to John Madden, the Hall of Famer knows instantly whether he's recognized as a former coach or for his billion-dollar video game franchise. "If someone remembers me as a coach, they still call me Coach," Madden says, "but if they know me for the video game, they just call me Madden. Just the other day, I went to where a bunch of high schoolers were hanging out, and that's what happened. They just all call me Madden."

And these days, Madden says, more ...

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