The New York Jets' social media takeoff

Originally Published: September 13, 2011
By Maria Burns Ortiz | Page 2

Matt Higgins looks no further than the New York Jets' locker room for proof of how much social media factors into the team's operations. There, among the 28 New York players who currently have accounts on Twitter, the Jets' executive vice president sees an even more obvious sign -- a literal one.

"Right in our locker room, we have a poster that is the do's and don'ts of Twitter," Higgins said. "It gives practical advice, but it's an example of how much we've evolved with ...

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