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Snowboarding in China

This is what Chinese snowboarding looks like: Steve Zdarsky interview

Updated: December 2, 2011, 8:42 PM ET
By Melissa Larsen

Depending on what estimate you go by, the emerging "middle class" in China is somewhere between 100 to 250 million people deep. As the ski and snowboard markets have saturated and started to flatten out in the West, a lot of companies have started looking to this new potential group of consumers to boost sales. But of the many action sports brands that have tried to crack the Chinese market over the last decade, not a lot have succeeded.

I've always been curious as to why. ...

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