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Lynch, Kelly bring product placement to football

Updated: December 4, 2011, 8:46 AM ET
By Jerry Greene

"Product placement" has hit the NFL and college football.

On national TV Thursday, Seattle running back Marshawn Lynch scored on an amazing run and then was caught on the sidelines scoffing down his reward of a handful of Skittles. Seahawk fans have known about his Skittle-love for sometime as it's a habit that began when his mother gave him the rainbow-connected candy as a reward.

Darren Rovell of CNBC reported Friday that Skittles is giving Lynch a 24-month supply of the ...

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