Discussion

Sin City Blackjacks gamble on irreverent nickname

Updated: December 16, 2011, 5:31 PM ET
By Thomas Neumann

When a new sports franchise is born, the owners must carefully consider the name of the team.

After all, the entire identity of the organization will be built upon that moniker. A good name doesn't guarantee success, but a bad one can start a team down the road to failure. With that in mind, a minor league football team in Las Vegas is doubling down on the gambling culture of its home base with open arms.

The Sin City Blackjacks.

"The ownership wanted ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ESPN TOP HEADLINES

MOST SENT STORIES ON ESPN.COM