Sin City Blackjacks gamble on irreverent nickname

Updated: December 16, 2011, 5:31 PM ET
By Thomas Neumann

When a new sports franchise is born, the owners must carefully consider the name of the team.

After all, the entire identity of the organization will be built upon that moniker. A good name doesn't guarantee success, but a bad one can start a team down the road to failure. With that in mind, a minor league football team in Las Vegas is doubling down on the gambling culture of its home base with open arms.

The Sin City Blackjacks.

"The ownership wanted ...

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