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Nickelback can save bowl attendance

Originally Published: December 29, 2011
By DJ Gallo | Page 2

Many bowl games continue to struggle to sell tickets. Odd, considering that a full 1/35th of the games have broad significance. Yet the issue remains. It's time to come up with some ideas to help bowl games fill the stands.

Promote charitable tie-ins. The Kraft Fight Hunger Bowl is part of Kraft Foods' broader domestic hunger-relief initiative. The Famous Idaho Potato Bowl donated three potatoes to the Idaho Foodbank for each fan at the game. These are examples of how bowl ...

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