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Jordan brand schools to bring attention to cancer

Updated: January 18, 2012, 12:39 PM ET
By Scoop Jackson

This story has been corrected. Read below

It's usually the NFL that makes the bold statement. Every October they go pink and the world knows it. So pink, singer Alecia Beth Moore might get jealous.

Last year, the people at Jordan Brand decided college basketball needed to lend their voice to the cancer cause so they got together with the American Cancer Society and joined the "Coaches V. Cancer" movement. For this month, the NCAA men's basketball programs that rep ...

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