Puma sends Instagram, Tumblr users to cover race
The Volvo Ocean Race spans from November to July with stops on six continents. When sailors reached Abu Dhabi, the third leg of the grueling event, they encountered more than dry land. Independent bloggers -- sent to the race by Puma -- have been on hand to chronicle the stop.
According to Puma manager of digital media projects Andrew Schmidt, the idea was born from Tumblr sending bloggers to cover New York Fashion Week. Schmidt believed that Puma could use a similar model ...
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