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Capt. Kirk deserved better with latest sendoff

Updated: January 22, 2012, 9:04 AM ET
By Jerry Greene

Work with me on this one.

Priceline.com reportedly is introducing a commercial Monday that probably also will be shown during the Super Bowl telecast. It is that tenuous Super Bowl connection that is being used here in order to discuss the terrible thing about this new commercial.

They're going to kill Captain Kirk -- again.

Yes, apparently this will be William Shatner's last outing as Priceline pitchman when he manages to save the folks in a bus that is about to ...

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