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ESPN college hoops contest spotlights local bands

Updated: January 27, 2012, 4:20 PM ET

ESPN is showcasing music from 12 local artists in select men's college basketball telecasts and giving the opportunity to determine the next band that should garner a national following.

The "Who's Next" project will feature a bracket tournament format with the winning band unveiled on Saturday, March 3. The field and matchups began on Jan. 21 and will run until Feb. 18, with four bands receiving a first-round bye as voted on by the fans. The head-to-head tournament will begin ...

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