By the Numbers: Callaway golf shoot in Las Vegas
LAS VEGAS -- The buttoned-up game of golf gets a sexy, only-in-Vegas makeover in a recent series of TV spots for Callaway's 2012 line of goods.
Helmed by music video maven Joseph Khan (U2, Lady Gaga, 50 Cent) with input from Callaway's newly-named Creative Director Justin Timberlake, Callaway's "Epic Demo" campaign will see Phil Mickelson, Alvaro Quiros and others attempting shots in, over and around iconic Las Vegas landmarks.
Here's a by-the-numbers ...
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