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Daytona 500 follow-up: NASCAR needs to capitalize

Updated: February 28, 2012, 5:01 PM ET
By Greg Hardy

Anyone who stayed up late Monday for the 54th running of the Daytona 500 knows who the surprise star of the broadcast was: It was seeing box after box of Tide laundry detergent ingeniously being spread across the asphalt to clean up that nasty residue buildup everyone knows gallons of spilled jet fuel leaves behind. Well, guess what? Fans of stock car racing will be surprised to know that many other sponsor products can be useful for cleaning purposes and household chores.

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