Method to ultimate madness

How The Mag ranks all 122 pro franchises

Originally Published: September 4, 2012
By Peter Keating | ESPN The Magazine

AS IN THE PAST NINE YEARS with our Ultimate Standings, we used a four-part process to rank MLB, NBA, NFL and NHL franchises. First, working with Maddock Douglas, a Chicago consulting firm, we polled 1,004 North American sports fans in early May to determine what they want in return for the time, money and emotion they invest in their favorite teams. The survey covered 25 topics, from "has players who act professionally on and off the field" to "makes it easy to buy tickets through the ...

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