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Travis Rice keeps it real time

Travis Rice appears in hilarious new hOme commercial

Updated: October 24, 2012, 6:11 PM ET
By Melissa Larsen

Travis Rice has been all over the Internet this week, first with the commercial for hOme watches that released Tuesday, and second with the 90 minute live online interview he and Brain Farm producer Chad Jackson did with Chase Jarvis this morning.

Rice's hOme spot is a hilarious riff on superstardom filmed by Martin Luchsinger, the cinematic mind behind Nicolas Müller's dreamscape Nike commercial. The idea driving the piece is the idea that we should, in Rice's words, ...

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