Gabby's North Shore flip-out

Gabriel Medina lands a back flip on the North Shore

Updated: December 5, 2012, 12:27 AM ET
By Jake Howard

Love it or hate it, you can't escape it. The Thanksgiving turkey's not even stuffed and Gabriel Medina has seemingly pulled the move of the winter on the North Shore. Of course, there's always the next swell and surfing's keen on hyperbole, but Medina's backflip is notable if for no other reason than it's a case study in the power of social media in surfing. His dad recorded the clip, they went back to the sponsor house, gave it a quick edit, and while they were doing that were beaming ...

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