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Trickle was more than funny name

Updated: May 17, 2013, 12:26 PM ET
By Terry Blount

Dick Trickle was so much more than a guy with a funny name.

He knew his name was hilarious and often the butt of jokes. It didn't bother him a bit. He embraced it. Trickle realized his name was marketing gold.

Former ESPN sportscaster Keith Olbermann, like many other sports anchors at the time, took advantage of that unusual name when he teamed with Dan Patrick on "SportsCenter."

"No sports figure Dan and I had fun with took it more graciously,'' ...

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