Kanye West joined Twitter last week.
One day before, on July 27, the rapper-producer visited the offices of Facebook in Palo Alto, Calif. Standing on a table in front of employees, donning a fresh suit, West debuted new material from his forthcoming album -- due out in September. West also stopped by Twitter's offices for a similar show-and-tell.
The eccentric artist only premiered some a cappella raps void of backing musical tracks, but a few in the room recorded his performance and uploaded it to YouTube.
From there, a bevy of music sites and blogs -- always wanting for West content, especially new material in such a setting -- posted the videos. West then took to his new Twitter account to tweet out several of these links, thanking the publications along the way, and creating a nice little self-created circle of publicity.