Online followings for teams, athletes and leagues continue to grow by the minute.
And we're increasingly seeing sports properties taking their massive Facebook and Twitter followings and putting them to business use.
Fan Appz is one company making it easier for sports brands to ramp up engagement -- and, in turn, business pursuits -- in the social media realm.
The platform, which launched about a year ago, said CEO Jon Siegal, announced on Tuesday that it had surpassed 100 million social media users, largely through the most popular outlets of Facebook and Twitter.
Fan Appz's technology allows its clients to create polls, quizzes and top-five lists, and sweepstakes, promotions and coupons can be integrated into them.
Several entertainment properties, such as NBC Universal and Fox Broadcasting, have used Fan Appz, and Siegal said the NBA, NFL, NHL, PGA and NASCAR, along with teams and players from around the world, have used the platform.