Rob Dyrdek adds Street League to busy lineup

Tue, Sep 14

Rob Dyrdek -- who already has been a huge success as a pro skateboarder, TV star, filmmaker, philanthropist and entrepreneur -- thinks he still may have unrealized potential in yet another area.

As a singer, he's opened for Blink-182 in Las Vegas (as his alter-ego, R&B singer Bobby Light). He teamed with John Mayer to create an apology to his mom after the two toyed with the paparazzi, making Dyrdek's mother think he was on the edge of death.

"I don't know why or how I ended up singing," Dyrdek said. "I have no business doing it. I never plan on it. Even doing it with John Mayer, never did I think it would turn into a song apologizing to my mom."

But that doesn't mean he's going to shy away from it. He's got another outlet for his talents.

"I've proclaimed myself the Jay-Z of jingles," he said. "Maybe I'm the greatest jingler of all time but I wouldn't know it because nobody's ever given me the chance." That will change on this year's season finale of his MTV series "Rob Dyrdek's Fantasy Factory," where he performs a jingle that Panasonic let Dyrdek write.

That's just one new arena for Dyrdek, who constantly stays busy. His current obsession is the Street League, a pro skateboarding league he created that recreates urban skate spots in arenas to make it a spectator sport. He's traveling with the tour, which has stopped in Phoenix and Ontario, Calif., and will be in Las Vegas on Sept. 25.

"It's like birthing a baby," Dyrdek said. "Are you gonna have somebody else raise it? I financed the entire thing. I put my blood sweat and soul into it as I developed it."

The Phoenix event will be broadcast on ESPN2 on Wednesday at 8 p.m. Eastern.

That's just one of Dyrdek's developments. The Fantasy Factory returns on MTV on Feb. 20, including an appearance by Cincinnati Bengals receiver Chad Ochocinco ("He was supposed to jump out of a building with us and he backed out," Dyrdek lamented). His new cartoon, Wild Grinders, comes out in the summer on Nickelodeon.

He's also extremely excited about his upcoming MTV series called Ridiculousness that Dyrdek said is a modernized version of a video clip show. "It's Starbucks to 'America's Funniest Home Videos' Folgers," he said.

"For me, it's like I want to make street skateboarding the biggest thing on Earth," Dyrdek said. "But my side hustles never stop."