Call it basket balle balle. On Wednesday night the Golden State Warriors will host their first annual Bollywood night when they take on the Dallas Mavericks.
About 19,000 fans will receive "Got Curry?" shirts created in honor of guard Stephen Curry and India's famed spice dish. A bhangra dance troupe will perform during halftime and Anoop Desai of American Idol will perform after the game. They're even serving traditional Indian cuisine like Kashmiri lamb and chicken korma at concession stands.
"We have a large Indian population," Warriors team president Robert Rowell said. "And with Vivek Ranadivé, who is the first NBA owner who was Indian born, we wanted to do something to get him involved and to reach out to our deep fan base in the Bay area."
Ranadivé, a Silicon Valley software mogul, bought a stake in the team in November in a state that has the highest Indian population in the United States.
Basketball is also the second fastest growing sport in India with over 4.5 million people playing the sport, according to The Basketball Federation of India. The NBA is making a big push in expanding its presence. Last summer Dwight Howard and Pau Gasol made trips to the country to promote the league.
"India's the next place where we're going to see a large following," Rowell said. "It's just a matter of time when we're going to see a player from India in the NBA."