Check out the video of New England Patriots running back Danny Woodhead at Modell's sporting goods store.
As part of his promotional deal with Reebook in December, the 5-foot-7 Nebraska native pretended he worked at the Northeast area company, trying to get people to buy his jerseys.
It's worked somewhat. He sold a few jerseys and made a few fans.
Woodhead, who finished last season with more than 900 all-purpose yards and six touchdowns and signed a two-year contract extension in November, doesn't really mind that people don't recognize him.
"I'm just happy to get an opportunity to play in the NFL," said Woodhead, who was undrafted coming into the NFL and played for the Jets for two years before signing with the Patriots. "If people recognize me or not, it doesn't really matter. I don't think like that. I'm grateful for the fans I have."
And those fans are helping him advance in the contest to see who will be on the cover of the "Madden NFL 12" video game.
Woodhead is among the eight remaining players in online voting. The others are Green Bay Packers quarterback Aaron Rodgers, New Orleans Saints quarterback Drew Brees, Minnesota Vikings running back Adrian Peterson, Philadelphia Eagles quarterback Michael Vick, Cleveland Browns running back Peyton Hillis, Kansas City Chiefs running back Jamaal Charles and San Francisco 49ers linebacker Patrick Willis.
Fans can cast their votes at ESPN.com. The cover winner will be revealed April 25.
"I'm just amazed that I made it this far in the contest," said Woodhead, who now faces Super Bowl winning quarterback Rodgers. "I've always been a confident person. You have to be when you play pro sports. But this whole contest is pretty crazy."