Consider this Rendy DeLaCruz's opportunity to pull his weight.
Well, the professional strongman is actually pulling a 3,500-pound car with another man inside, which is technically over 10 times his own weight. But that's all trivial compared to the message DeLaCruz will send when he attempts to haul NASCAR driver Matt Kenseth and a stock car 100 feet in Charlotte during the Coca-Cola 600 Memorial Day Weekend.
"It should be a good, easy pull," said DeLaCruz, who aims to break 150 feet in 60 seconds at the event. "We'll get the crowd into it, give them a good show, and give them the state of mind that it's possible to have fun but in a responsible way. Have fun, but don't have too much fun and get hurt."
For every foot DeLaCruz hauls the car, sponsor Jeremiah Weed will distribute up to 500 taxi vouchers for $10 to Charlotte's Crown Cab, redeemable throughout race weekend to help racing fans make it home safely. Comedian Adam Carolla will emcee the event, which will kick off Friday at 4:30 p.m. on Speed Street.
DeLaCruz is no stranger to stunts like this, having once pulled a plane and deadlifted two boxes of six people each, and he hopes to deadlift two smart cars sometime in the future. But after becoming a NASCAR fan by watching the sport on TV, he's just excited about attending his first-ever race and helping spread the message of responsible drinking in the process.
"This is the first time I've ever done something like this. It's going to be exciting, can't wait to do it, can't wait to meet everybody and all the fans, and give away some vouchers," DeLaCruz said.
So how did Kenseth, a world-renowned driver used to speeding around tracks at top speed, react to the notion of being dragged in the No. 17 Jeremiah Weed Ford Fusion by a strongman?
"He told me not to go to fast, because I might scare him," DeLaCruz said. "But I'm going to take him for a ride."