Airwalk releases 12 shoes for 25th anniversary

Sun, Jun 19
3:42
PM ET
AirwalkMike V's Enigma and Sadplant Reflex reissues by Airwalk.

For those who don't remember the 1980s and '90s let's be clear: Airwalk was a big deal. But 25 years later, the once must-have skate shoe is trying to remind consumers who they are.

As Gen-X paved the way for Gen-Y, the brand went from the third most visible shoe brand, to, well, being sold at Payless Shoe Source. But a second wind may be brewing as the iconic skate brand is taking a page out of Vans' marketing book and going back to square one.

To celebrate the quarter-century mark, Airwalk is re-releasing twelve of its most popular and game-changing shoes.

"I think the evolution of skate product has slowed significantly," said Eric Dreyer, vice president of brand management at Airwalk. "You see a lot of reversion back ... skate getting back to its roots."

What's a better way to get back go your roots than relaunching old shoes?

"It's more of celebration than a relaunch," Dreyer says.

Sorry, a "celebration."

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