After two weeks off, the NASCAR Nationwide Series will be returning to racing on Friday night at Texas Motor Speedway, and one of the cars running up front in the 300-mile race undoubtedly will be the black No. 3 driven by Austin Dillon.
Dillon will become more familiar to regular viewers of ESPN this week when a new promotional spot featuring him titled "The Next Generation" begins airing across ESPN networks.
The 21-year-old Dillon is the leading rookie in the NASCAR Nationwide Series this season. He is the second Nationwide Series driver this year to be featured by ESPN in its promotional campaign for the series, joining 2011 series champion Ricky Stenhouse Jr. All races on the series air on ESPN networks, with the Texas race on ESPN2 at 8 p.m. ET.
The 30-second spot, which continues ESPN's "Names Are Made Here" marketing campaign for the NASCAR Nationwide Series, traces Dillon's career through go karts, dirt tracks and the NASCAR Camping World Truck Series, where he was series champion last year.
"The process of filming the 'Names are Made Here' commercial was pretty cool," Dillon said.