Commentary

How Brooklyn Nets can reach hipsters

Originally Published: October 3, 2011
By Kurt Snibbe | Page 2

Music mogul Jay-Z, a part-owner of the NBA's New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.

In order to appeal to Brooklyn's largest demographic -- its thriving hipster community -- the team will need to develop a marketing campaign targeted to the borough's too-cool-for-everything citizens.

Page 2 offers up a few suggestions ...



Text by DJ Gallo


Back to Page 2


• Philbrick: Page 2's Greatest Hits, 2000-2012
• Caple: Fond memories of a road warrior
• Snibbe: An illustrated history of Page 2
Philbrick, Gallo: Farewell podcast Listen

ALSO SEE