Photograph By Ryan Flynn
Wair's sponsors reacted to the new almost immediately. Fourstar Clothing took the hashtag route: "#ISHODSOTY2013 #THATSWHATSUP #WELLDESERVED #CONGRATSISHOD." Real Skateboards took to Facebook: "Killing it so hard this year! Ishod is Thrasher's Skater of the Year! So stoked for you Ishod, you deserve it!" And Nike SB took the humble route: "All he wanted to do was film a video part and have some fun. Congrats Ishod."