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BMX sponsorship changes -- December 2013

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Diamond Back program changes

Photograph By Aaron Nardi

After over 30 years, Diamond Back's U.S. BMX program will cease to exist in 2014. Diamond Back BMX team manager Mike Hammond was released from his position, and team rider Ben Hucke announced that he would be leaving the brand once his contract ends in March of 2014. Diamondback is a big company in comparison to other 'core' BMX brands, but the small BMX portion of Diamondback is very much the same as all other BMX companies. A couple actual BMX guys were running the show, we never had a huge budget, and the mentality was very much the same as any other BMX brands, said Hucke.