Photograph By Mimi Knoop
"There are a couple of skaters who might not be known at the X Games, but they have this following," says pro vert skater and Hoopla skateboards co-founder Mimi Knoop. "Nora Vasconcellos is an example. She's done well in contests, but she's not as known as a contest skater. She's got a big personality, she's funny, but she's also good at skating. She's developed this whole following online."