Photograph By Mark Kohlman/ESPN
Leticia Bufoni has more than 211,000 followers on Facebook and nearly 123,000 on Instagram. Her 15-second Insta-clips of her skateboarding regularly clock more than 10,000 likes and hundreds of comments.
And yet, "Leticia does not have a real board sponsor right now," says Meow skateboards founder Lisa Whitaker. "She can get boards easy on flow, but she can't get any company to put her on the team."