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Faces of women's skateboarding

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Claire Alleaume

Photograph By Jenna Selby

"Initially, I started [Rogue] because women weren't getting any coverage [in the U.K.]," says Jenna Selby, who founded the skateboard company in 2000. "There were a lot of good riders about, and the idea was if you got these riders and put them on a team, visited parks and local skate shops, you'd be more likely to get noticed and get more coverage -- more importantly, the right type of coverage."