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Image Maker: Patrick Armbruster

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Michi Albin

Photograph By patrickarmbruster.com/@brusti

Another hype that started in the late '90s was the urban big-air event. "Michi Albin was the new hot shot on Burton's elite team, and on short notice he got an invitation to fly to Sydney for Australia's first Big Air," says Armruster. Albin won $20,000 there, and organizers promised to wire him the money. "Once we were back home, they told Michi that the event went bankrupt, and he never saw his $20,000."