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50 Most Influential People in Action Sports

10 of 49

41: Werner Brell

Photograph By Courtesy Red Bull Media House

"The Art of Flight" isn't the only project to break the sound barrier on the wings of Red Bull. Launched six years ago in Austria, Red Bull Media House, masterminded by the energy drink's founder, Dietrich Mateschitz, is led in the U.S. by managing director Werner Brell. The Media House has put its energy behind everything from shred flicks to its own print magazine, The Red Bulletin, to Red Bull Records.