X Games

50 Most Influential People in Action Sports

26 of 49

25: Chad Hurley and Steve Chen

Photograph By AP Photo/Danny Moloshok

With the advent of YouTube, sponsor-me videos are now dropped handily onto a Web-based host that makes it a cinch for clips to go viral, get seen by industry heads and ultimately, though not always, net their nervous debutantes legit deals with brand giants. Even professional-grade full edits now premier on YouTube and sites like it.